Favorite phrase: “Champions are not champions because they do anything extraordinary but because they do the ordinary things better than anyone else.” I have always been one to see the big picture and want to run with a job, project or assignment. This quote by Coach Chuck Noll helps me remember to not lose sight of the smaller details. What we do matters; what our clients do matter. In this fast changing, technological-based time we live in, we cannot lose sight that ultimately, we are working for seniors who are facing an uncertain and daunting stage of their lives.

“That’s the way we have always done it.” This phrase is fingernails down a chalkboard to me. We have to be forward-thinking about what is important to future residents. They grew up with The Beatles and The Stones, they saw us take flight into the heavens and land on the moon, they are the counterculture, veterans of Viet Nam and the Civil Rights era and they lived through the technological advances of the ’70s, ’80s and ’90s as adults with careers and families. Communities must find the balance of serving the desires of its current residents while keeping up to date with what future residents find important. In today’s culture, a community that ages with its current residents with no thought of what is important to future residents will not survive.

1. My wife
2. My Ray-Bans
3. My grill/smoker