Tandem today announced that Hoppy Sell, longtime executive and co-owner, will be departing the company to pursue a new opportunity in the senior living industry. After 25 years with Spectrum/Tandem, Sell has accepted the position of Chief Marketing Officer at HutsonWood, a non-profit, multi-site senior living organization based in Nashville, Tennessee, starting July 1st of this year.

During his tenure, Sell played an instrumental role in the growth and development of Tandem, ultimately becoming a co-owner alongside partners Mike Wallace, Greg Sellers, and David Caudle. Under his leadership, the company acquired Holleran in 2021, achieved record performance in 2024 and is positioned for continued success in 2025.

"After months of self-reflection and consideration, I've reached a deeply personal decision that I'm ready for a different challenge," said Sell. "While Tandem and Holleran have been an integral part of my life, my passion now lies on the provider-side of our industry where I can be intimately involved in the day-to-day operations and strategy at the community level."

In his new role at HutsonWood, Sell will oversee marketing efforts across the organization's 21 communities located throughout Illinois, Indiana, Tennessee, and Georgia. This transition reflects his desire to focus on the aspects of this business he loves most—building relationships, driving innovation, and making a direct impact to enrich the lives of seniors.

"This move isn't about stepping back; it's about stepping into something new that aligns with where I see the next chapter of my career and life," Sell added.

The leadership structure at Tandem will remain unchanged, with Mike, Greg, and David continuing as owners and Christine Walley continuing as President of Holleran. The entire Tandem and Holleran family of associates will continue to support Hoppy in all his endeavors and look to continue the legacy he helped to build.

About Tandem

Tandem is a leading provider of fully integrated services for the senior living industry, featuring expertise in Strategic Marketing, Creative Services, and Sales Management. The company continues to set industry standards with its forward-thinking approach, depth of experience, diversity of strategic tactics, and dedication to excellence through partnership.

About Holleran

Holleran is a research and consulting firm specializing in senior living and aging services. The company provides surveys, analytics, and data interpretation to help organizations understand their strengths and opportunities and ultimately improve resident and employee engagement.