aligning marketing strategy to your commitment to care
We partner with senior living organizations to create roadmaps and help answer the “big” questions that are key to your success.
We partner with your community to provide a clear view of current and future trends that guide decision-making. The research and market data we rely on are specific to senior living and are finely segmented and tuned for your target demographic.
Developing a strategy to stay ahead of the competition starts with understanding them. Our advisors lean into their industry experience to not only identify who your prospects are considering but readily outline opportunities to differentiate you from competitors by clearly stating your unique selling and value proposition.
MESSAGING & POSITIONING
Stemming from research, our team helps to articulate your unique value proposition so that it properly resonates with your prospects and influencers. Proper positioning will align with your long-term strategic goals, while optimized messaging evolves to continually fit within your marketplace and keep your brand relevant to your target audiences.
Let our team facilitate these key discussions to gain critical insights as part of our marketing strategy for your community. Paired with survey research, we reveal the reasoning and motivating factors that drive targeted consumers – particularly as they relate to your brand. Our experience ensures the deep dive will be explorative, highly engaging and will ultimately translate to actionable recommendations.
A seamless cross-channel experience is something today’s consumers increasingly expect. The secret to effective channel planning lies in mapping out the consumer journey and responding to the touch points that convert. Our advisors will plan out which channels your target personas use most and establish the tactical calendar to reach them.
From the creative brief to the corresponding implementation, our comprehensive team of subject matter experts come together to properly tell your story in a goal-centric manner. Whether it’s an effort to raise awareness, maintain interest or to commandeer response, we carefully craft ideas that are fresh, unique, and effective.