aligning marketing strategy to your commitment to care

We partner with senior living organizations to create roadmaps and help answer the “big” questions that are key to your success.

Strategic Marketing

We partner with your community to provide a clear view of current and future trends that guide decision-making. The research and market data we rely on are specific to senior living and are finely segmented and tuned for your target demographic.

1. COMPETITIVE LANDSCAPE

understanding your market and what differentiates you from competitors

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2. TARGET AUDIENCES

identifying your ideal consumers and how best to communicate with them

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3. BRAND POSITIONING

articulating your unique value proposition and giving it a voice

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4. CHANNEL PLANNING

mapping out the consumer journey and developing touch points that convert

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5. CAMPAIGN DEVELOPMENT

telling your unique story through integrated, goal-centric methods

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6. LEAD GENERATION

attracting prospects and guiding them down the path to conversion

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COMPETITIVE LANDSCAPE

Developing a strategy to stay ahead of the competition starts with understanding them. Our advisors lean into their industry experience to not only identify who your prospects are considering but readily outline opportunities to differentiate you from competitors by clearly stating your unique selling and value proposition.

TARGET AUDIENCES

Our team facilitates discussions with your key stakeholders to gain critical insights into ideal target market audiences. We reveal the reasoning and motivating factors that drive consumers – particularly as they relate to your brand positioning. Our explorative, highly engaging process will ultimately translate to actionable strategies.

BRAND POSITIONING

Stemming from research, our team helps to articulate your unique value proposition so that it properly resonates with your prospects and influencers. Proper positioning will align with your long-term strategic goals, while optimized messaging evolves to continually fit within your marketplace and keep your brand relevant to your target audiences.

Channel Planning

A seamless cross-channel experience is something today’s consumers increasingly expect. The secret to effective channel planning lies in mapping out the consumer journey and responding to the touch points that convert. Our advisors will plan out which channels your target personas use most and establish the tactical calendar to reach them.

Campaign Development

From the creative brief to the corresponding implementation, our comprehensive team of subject matter experts come together to properly tell your story in a goal-centric manner. Whether it’s an effort to raise awareness, maintain interest or to commandeer response, we carefully craft ideas that are fresh, unique, and effective.

Lead Generation

Attracting prospects and increasing their interest is both an art and a science and requires the alignment of all mediums to ensure continuity. Our advisors provide guidance for and understanding of the prospect journey and deploy methodologies that fill pipelines and guide them down a path to conversion.

Contact Us

We’re ready to work in tandem with you. Reach out to us for an initial consultation to discuss your needs and start the alignment process.

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