Partnering to create transformative renovations across four communities and developing a marketing plan to reflect their vision for change.
With more than 20 years of experience we can deliver the best product design.
Comprehensive communications: that’s the breadth of our strategic marketing solutions for Baptist Retirement Homes of North Carolina, an organization with four in-state campuses that offer a bevy of services and amenities. By designing and coordinating every advertisement, direct mail campaign, social media outreach, and email broadcast, we provide consistency to their messages. Whether we’re generating new leads, nurturing prospects, or engaging stakeholders, we ensure the right message is always delivered.
How we use a multi-disciplinary approach to get results
Assist Baptist Retirement Homes (BRH) by establishing a new graphic identity and key positioning strategies in each of their four geographic locations
Provide marketing and creative services for all four communities including the launch of new websites and social media accounts
Collaborate to reconfigure existing apartment and cottage inventory, offering better amenities within an open floor plan concept that features higher-end finish selections
Revamp the pricing of entrance fees and monthly fees for the two Life Plan Communities
Provide initial assessment of the sales team and establish coaching/training schedule and new procedures
Recruit and train new sales director for one of the BRH campuses
Direct the development of new discovery environments and closing tools
Establish weekly and monthly sales reports to track lead nurturing and conversion stats, as well as monitor sales-related activity
Develop a marketing and sales events calendar (in-person and virtual) and create the PowerPoint to “tell the BRH Story”
New corporate identity and brand management tools
Adoption and application of new graphic standards to all printed marketing materials
Enhanced presentation tools used for sales of existing inventory
Highly integrated use of direct mail, advertising, web content and virtual meetings
Social media management to elevate awareness and drive traffic to website
Dedicated campaign landing pages to allow audience targeting and lead generation
Immersive website utilizing testimonial videos, photography, and 3D renderings
Monthly website reports to track user engagement and profile qualified leads
My experience with Tandem has been so positive. They have become an extension of our team from a marketing and overall business focus. They work well with our various department heads and are highly respected by our leadership. The industry knowledge they bring, their bench strength, and their responsiveness have been outstanding. We are getting the desired marketing results, as the phone is ringing!
President and CEO
Baptist Retirement Homes of North Carolina