Tandem Senior Living Advisors is pleased to announce the promotion of Will Kieffer to Vice President of Marketing, strengthening the firm's leadership team as it continues to deliver decades of proven results to senior living communities nationwide.

As a legacy marketing firm serving the senior living industry since 1978, Tandem has built its reputation on fostering successful partnerships with Life Plan Communities and operating as specialized counterparts to clients. Kieffer's promotion reinforces the company's commitment to aligned partnerships and collaborative success.

"Will brings an exceptional breadth of experience working with organizations of all sizes, from emerging communities to very large, multi-site operations," said Tandem CEO Mike Wallace. "His expertise in interpreting research, planning, visioning, business line review, and the development and implementation of new revenue-generating opportunities for Tandem’s partners aligns perfectly with our mission to enhance value, fulfill missions, and enrich the lives of seniors."

Kieffer's background spans comprehensive organizational development, where he has guided leadership teams through strategic planning initiatives, market positioning and sales assessments, and the development and implementation of marketing and sales strategies. His proven track record includes effectively communicating these strategies to leadership teams and measuring results to ensure sustained success, generating measurable increases in occupancy, revenue, and community engagement across diverse senior living environments.

"Having cut my teeth in Life Plan Community sales, I understand firsthand the challenges our clients face in today's competitive marketplace," said Kieffer. "My passion lies in bringing my teaching abilities to our partnerships—and making it fun—empowering client teams with the knowledge, tools, and strategies they need to achieve sustained success. When our clients thrive, their residents benefit from increased satisfaction and engagement, communities become more marketable and competitive, and the overall mission of enriching seniors' lives is fulfilled more meaningfully."

In his new role, Kieffer will oversee Tandem's comprehensive marketing and sales initiatives while continuing to work directly with communities to identify untapped opportunities and implement solutions that drive meaningful results. His collaborative approach emphasizes knowledge transfer, ensuring that client teams develop the internal capabilities to maintain momentum long after initial engagements conclude.

"Success hinges on the manner in which we work with our clients," noted Kieffer. "We crave relationship-based engagements and recognize that our best work flows when we operate alongside our partners, understanding their unique challenges and crafting solutions that reflect their values and aspirations."

----------

About Tandem Senior Living Advisors

Founded in 1978, Tandem Senior Living Advisors has been a long-trusted partner to senior living communities. The company specializes in delivering comprehensive sales, marketing, and consulting solutions that drive occupancy, enhance operational efficiency, and strengthen market positioning. With a proven track record of success and a commitment to innovation, Tandem continues to set the standard for excellence in senior living advisory services.

For more information about Tandem Senior Living Advisors and its services, visit tandem78.com.

Media Contact: Greg Sellers, CFO/COO Tandem Senior Living Advisors – 704-214-1256 / greg@tandem78.com

‍