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Marcella Gibson
Digital Marketing Analyst
BACKGROUND

Prior to her tenure at Tandem, Marcella spent several years at a senior living community in Asheville, NC. While there, she worked closely with marketing agencies to develop and maintain the creative vision for the community. Marcella began her work at Tandem as the Content Specialist, crafting specialized content for all digital efforts. She builds upon these experiences in her role as the Digital Marketing Analyst, applying her deep understanding of senior living, digital campaign building, and face-to-face sales to align a community's goals with the most effective campaign strategy. When she isn’t working, Marcella loves watching films, rooting for the Arsenal Women’s Football Club, and giving away answers at pub trivia a little too loudly. She holds a BA in Communications from High Point University.

BELIEFS

Marcella strives for clarity and excellence in all that she does. She is committed to working alongside Tandem's community partners to ensure that they understand their marketing data and their overall digital presence.

VISION

Marcella aims to be a team player that builds up her colleagues and seeks to work alongside others that feel the same. At the end of the day, a team that respects and supports one another is going to work harder for their shared vision which will, in turn, be of enormous benefit to the client.

THREE MUST HAVES IF I WERE STRANDED ON A DESERT ISLAND
  • SPF 50 Sunscreen
  • A satellite to stream movies and sports
  • Her nephew (once he’s potty trained)

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MEET OUR PARTNERS

Mike Wallace

CEO & Partner

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Greg Sellers

CFO/COO & Partner

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David Caudle

President & Partner

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MEET OUR ADVISORS

Will Kieffer

Director of Strategic Marketing

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Robin Heppler

Marketing & Sales Advisor

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Tom Senger

Marketing & Sales Advisor

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MEET OUR CREATIVES

Tracy Sainte Marie

Creative Director

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Cheryl James

Project Manager

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Beth Wilson

Project Manager

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Sharon Kester

Art Director

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Chris Kissam

Art Director

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Sarah Kulisky

Digital Project Manager

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Katie Glass

Senior Graphic & Digital Designer

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Hamid Sharifi

Lead Web Developer

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Jill Sundgren

Video & Photography Producer

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Marcella Gibson

Digital Marketing Analyst

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Rachel Baylor

Digital Campaign & Email Specialist

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