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301.332.1039
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704.874.1109
Carolyn Floyd
Regional Director of Marketing
Background

Working for Tandem since 2011, Carolyn is a highly experienced senior living executive with expertise in operations, development, marketing/sales and training in both for-profit and not-for-profit spaces of the industry. She has worked on consulting and advising teams that include Life Enriching Communities in Cleveland and Cincinnati, King-Bruwaert House in Burr Ridge, Illinois and Evenglow Senior Living in Pontiac, Illinois. Past clients and projects have included: a startup CCRC sponsored by CJE and the Jewish Federation of Metropolitan Chicago, Providence Point expansions in Pittsburg, Pennslyvania, Franciscan Oaks in Denville, New Jersey, Brandon Wilde in Augusta, Georgia, The Hallmark in Houston, Texas, and Vi at Aventura in Aventura, Florida. She was previously Vice President of New Condominium Development for Sunrise Senior Living, Inc. focusing on sales and marketing as well as operations for 10 new senior living start-ups across the country. She also has extensive experience in operations as Executive Director for Atrium Village, Administrator and various roles for HCR Manor Care and Director of Health Care at Erickson Retirement Communities, as well as Northern Field Director of Illinois Health Care Association. Carolyn holds a bachelor’s degree in Medical Social Work with a concentration in Gerontology and minor in Business Administration from East Carolina University in Greenville, North Carolina.

Beliefs

Favorite Phrase: “Assume Best Intentions!” In these difficult times we must always know our teams want to do the right thing for our residents. It’s always important to remember we are all here for the same reason and that is to serve our residents in the best way we know how. And sometimes, it takes an advisor to open that door to some new ideas that may not have been tried before in order to set a new course of action to produce a new result!

Vision

The new independent living development project should be on the cutting edge of “tech savvy” and either offer or include every single technical smart adaptable device, program and service that is available in the marketplace to make the environment safer, provide an easier lifestyle for the new generation of seniors and to differentiate the provider in their marketplace and the world.

Three must haves if I were stranded on a desert island
  1. My family
  2. Flint
  3. Fresh water

Gallery

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MEET OUR PARTNERS

Mike Wallace

CEO & Partner

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Hoppy Sell

President & Partner

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Greg Sellers

CFO/COO & Partner

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David Caudle

Executive Creative Director & Partner

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MEET OUR ADVISORS

Will Kieffer

Regional Director of Marketing

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Carolyn Floyd

Regional Director of Marketing

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Robin Heppler

Marketing & Sales Advisor

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MEET OUR CREATIVES

Tracy Sainte Marie

Creative Director

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Amber Apple

Digital Marketing Manager

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Cheryl James

Project Manager

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Beth Wilson

Project Coordinator

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Sharon Kester

Art Director

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Katie Morgan

Graphic & Digital Designer

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Hamid Sharifi

Lead Web Developer

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Crystal Steadman

Social Media Coordinator

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Rob Holmes

Creative Writer

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Jill Sundgren

Video & Photography Producer

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