Hoppy Sell
President & Partner

Hoppy has worked with Tandem since 2000 and has been President and a partner since 2018. He has developed sales strategies, implemented marketing plans and empowered sales professionals with proven tools to enrich the lives of seniors and increase occupancy. He consistently speaks at national and state LeadingAge conferences as well as professional partners’ conferences on senior living trends and best practices. His perspective, knowledge, and insights have helped create industry-leading marketing and sales campaigns with startup communities (pre-sales), expansions, and repositionings. Hoppy provides partner oversight for Tandem’s Research and Engagement discipline and presently leads the marketing and sales efforts for Shenandoah Valley Westminster-Canterbury in Winchester, VA and King-Bruwaert House in Burr Ridge, IL. Hoppy holds a B.S. in Public Health from the University of North Carolina at Chapel Hill.


One of my greatest passions as an advisor/mentor/coach is to create an excitement…a buzz…a quest for understanding.  There is nothing more rewarding than to see that “Aha!” moment in a residency counselor’s eyes; the realization that he/she “gets it” and now knows how to share it with prospective residents. Creative and critical thinking enables counselors to better understand the options that our customers are weighing.


As senior living continues to evolve to meet the desires and needs of the changing customer, there’s a promising traffic pattern starting to emerge that gives me hope for the future: the four-way intersection of great housing, hospitality, healthcare and holistic wellness.

Three must haves if I were stranded on a desert island
  1. My sand iron and bucket of balls
  2. My American Express since they say "don't leave home without it”
  3. A boat in case I change my mind


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